Whether you have a startup or a small business, you have likely wondered, "We are posting on Instagram, but why is it not driving sales?" The sad thing is it is no longer true that posting is posting. The companies that are successful online do not post product images or haphazard updates. They're telling a story. That is what your social media strategy needs Why Stories Work, Posts Do Not. First thing to do is know that like any storytelling, Social media storytelling

We have all at some point wondered what it would be like to go viral whether it's for us or our business. But it takes luck, right? Nope,...